Unlock Your App's Full Potential with App Store Optimisation (ASO)
Get discovered. Get downloaded. Start scaling. Scalebay’s ASO services drive organic visibility and conversion, so the right users find your app, install it, and actually use it.
Our App Store Optimization (ASO) is a powerful growth lever for increasing your app’s organic visibility across the App Store and Google Play Store while maximizing conversion rates on your store listings. At Scalebay, we go beyond traditional ASO — through a structured, results-driven approach, we’ve helped brands like Poulpéo, Euronews, Le Point, Django, Free2move, and Trace achieve measurable gains in visibility, conversion, and organic acquisition. Ready to grow your app with our experts?
Trusted by teams at
Poulpéo · Euronews · Le Point · Django · Free2move · Trace
Our ASO Results — Real Growth. Backed by Data.
We don't just optimise keywords or creative assets — we deliver measurable growth.
Proven Impact Across Apps & Markets
+18%
improvement in keyword ranking
+50%
install growth in key markets through localisation & optimisation
+30%+
conversion rate lift achieved with new creatives
Our ASO Services
At Scalebay, ASO isn’t a checklist — it’s a structured, iterative growth system designed to perform. Our services are built around a proven 6-step loop where each step feeds into the next, ensuring continuous improvement and scalable results.
Step 01
Research
Scalebay’s ASO strategy starts with deep research, where our experts set the foundation right. We analyse:
Value propositions & feature usage · Competitor positioning & gaps · User reviews & behavioral insights · Market trends & category benchmarks
Outcome: Clear opportunity areas + growth levers
Step 02
Hypothesis
We never make random changes — we build data-backed hypotheses for your app’s organic growth. Every action is tied to a testable assumption.
What messaging will improve conversion? · Which keywords can unlock new traffic? · What creative direction can outperform current assets?
Outcome: A prioritised experimentation roadmap
Step 03
The Brief
This is where strategy becomes execution-ready. We translate insights into:
Copy direction (titles, subtitles, descriptions) · Creative briefs (screenshots, videos, icons) · Testing plans with clear success metrics
Outcome: Clear, structured direction for execution
Step 04
Create Assets
We develop high-performing store assets designed to convert, not just to look good. We piece together these ASO elements for your app:
Visuals: screenshots, icons, videos · Copy: metadata, messaging, value propositions
Outcome: Conversion-focused store assets ready for testing
Step 05
Test Assets
This is where growth actually happens. We run controlled experiments, testing one variable at a time to isolate impact across metadata and creative.
Metadata on iOS & Android store pages · Apple Custom Product Pages · Google Play Store Listing Experiments · A/B testing frameworks
Outcome: Validated, data-backed learnings — not guesses
Step 06
Measure & Report
Scalebay closes the loop with data that feeds directly back into the next iterative cycle.
Track keyword rankings & visibility · Measure conversion rate (CVR) improvements · Analyze install uplift & behavioral impact · Identify winners, losers & next steps
Outcome: Continuous optimisation and compounding organic growth
See how our ASO strategies drive real gains in visibility, conversion, and organic growth
FAQ — Frequently Asked Questions
What is App Store Optimisation (ASO)?
App Store Optimisation (ASO) is the process of improving your app’s visibility and conversion rate on the Apple App Store (iOS) and Google Play Store (Android).
What is the main purpose of App Store Optimisation?
The primary purpose of ASO is to increase organic app downloads by improving discoverability and conversion rates. It helps apps rank higher for relevant keywords, attract high-intent users, and convert them efficiently through optimised store listings. Beyond visibility, ASO also reduces reliance on paid acquisition, making it a cost-effective and sustainable growth channel over time.
How does ASO work?
ASO works by optimizing two core areas: visibility and conversion. On the visibility side, it focuses on keyword optimisation, metadata improvements, and category rankings so your app appears in relevant searches. On the conversion side, it enhances store creatives such as icons, screenshots, and videos, along with messaging and ratings, to encourage installs. Together, these drive both traffic and installs — a complete growth loop.
How do you do ASO for your app?
A strong ASO strategy starts with keyword research to identify high-impact search terms, followed by optimizing the app’s title, subtitle, and description. It also includes improving creatives like icons, screenshots, and videos to increase conversion. Continuous A/B testing, localisation, and performance tracking refine the strategy over time. At Scalebay, this runs as a structured, continuous ASO growth loop.
How long does ASO take to show results?
ASO isn’t instant, but it delivers strong long-term results. Early improvements in keyword rankings and conversion rates can typically be seen within 2 to 4 weeks. Meaningful, sustained growth in installs and visibility usually takes around 6 to 12 weeks. With continuous optimization, ASO becomes a compounding growth channel that strengthens over time.
Why is ASO important for app growth?
A majority of app downloads come from searches within the app stores. Without proper optimisation, your app is harder to discover, and even paid campaigns can underperform due to weak conversion. ASO ensures your app is visible to the right audience and compelling enough to drive installs — one of the most important levers for sustainable app growth.
Can ASO reduce paid acquisition costs?
Yes. ASO increases organic installs and improves conversion rates, so paid traffic converts more efficiently and your cost per install drops. A strong organic presence also reduces reliance on paid campaigns, improving overall return on investment.
%20(1).png){kind=small}