Blog, Insights & Strategies to Grow Your Mobile App

Fix Facebook Ads Manager "Too Many Redirects" Error in 2 Minutes

Stuck in a redirect loop on Facebook Ads Manager? Here’s the real fix: update your consent in Meta’s Accounts Center — no need to clear cook

How to Master Meta Ads for Mobile Apps

Mastering Meta Ads means clean data, smart goals, and creative testing. Scale your app with structure, not guesswork.

🛡️ Consent Management Platform (CMP): What It Is, Why It Matters & How to Implement It Legally in the EU

Understand CMPs, EU consent laws, and how to legally implement Adjust & AppsFlyer SDKs in your app or site.

🥇 Top 10 ASO Tools Compared (Free & Paid)

Compare the best ASO tools (free & paid) to boost keywords, track competitors, and grow your app’s visibility with data.

The Ultimate 2025 ASO Guide: Master App Store Optimization for Explosive Growth

Everything about app store optimization—keyword research, on-page ASO, A/B testing, creative strategy, and how to pick the right ASO agency.

✅ Do’s and ❌ Don’ts of ASO (App Store Optimization)

Learn what works and what kills performance in ASO — from icons to keywords, here's how to grow your app the smart way.

Top 5 ASO Mistakes That Are Killing Your Downloads

Avoid these 5 major ASO mistakes — from poor keyword use to weak icons — and start converting more users from the app stores today.

Mobile App Onboarding That Converts: Proven Strategies to Engage New Users

In this article, we’ll dive into mobile app onboarding best practices, explain why it matters, and share actionable tips to improve yours—wh

App Retention Benchmark & Cohort Analysis by Country and Channel

Discover how to analyze app retention by country, channel, and cohort, and how to compare uninstall rates for growth insights.

How to Grant Scalebay Access to Your Facebook Business Manager

How Scalebay, a Mobile User Acquisition Agency Boosts ROAS by Optimizing Channel, OS & Geo Strategy

Discover how Scalebay, a mobile UA agency can improve your ROAS by balancing budget for higher profitability.

Attribution & Retention: Key Strategies for Mobile Marketing SuccessAttribution & Retention: Key Strategies for Mobile Marketing Success

Learn how to track attribution, optimize campaigns, and increase retention with the right tools and strategies for mobile marketing.

How We Built Better ASO Reports with Easy App Reports and BigQuery

We integrated Easy App Reports to streamline ASO reporting across App Store Connect and Google Play Console.

Facebook SDK Integration for App Event Tracking

Learn how to track app events with Facebook SDK for Android/iOS, with or without MMPs. Improve ROAS with Meta’s standard event tracking

How to Integrate TikTok SDK to Track App Events (With or Without MMP)

Install TikTok SDK on Android/iOS, with or without MMPs like Adjust. Track in-app events to improve ROAS.